Twitter Taps Former Ticketmaster Chief to Build Social Commerce

Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its e-commerce activity. Effective this Thursday, the 38-year-old will start with the San Francisco tech firm, reporting to Twitter head of global revenue Adam Bain.

@Chris_Heine Christopher Heine is a New York-based editor and writer.