Twitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive Keywords

BBC News was able to run ads to people who showed interest in terms including neo-Nazi

Twitter said policies are in place to avoid keyword targeting abuse, but they were not applied properly Paul Campbell/iStock

The issue of social networks’ ad-targeting capabilities potentially being used for the wrong reasons recently surfaced on Twitter, which quickly took steps to rectify misuses of keyword targeting discovered by BBC News.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.