Strategic Tweeting: Fewer Hashtags And Tweeting When People Are Busiest [STUDY]

It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.

Buddy Media took a look at tweets from the top 320 brands on Twitter between December 11, 2011 and February 23, 2012. They isolated a variety of factors that impacted the engagement rate – including retweets and replies – for these brands in order to come up with Twitter strategies that work.