Twitter Starts Using an Algorithm to Curate Users' Timelines

Optional feature is an extension of Top Tweets

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Twitter as we know it changes today.

The San Francisco-based tech company has introduced an algorithm that will reorder the top of users' timelines with tweets it predicts will be interesting and relevant to them. Tweets that are selected are based on a number of criteria including account interactions, engagement, user interests and network activity. The rest of the newsfeed will then follow the traditional reverse-chronological order.

The optional feature—which will roll out gradually, and can be turned on or off by users—is essentially an extension of the "While you were away" feature Twitter introduced in January 2015, Twitter vp of revenue products Ameet Ranadive told Adweek.

"The reason we're doing this is there is just so much happening on Twitter every day, and we know it is sometimes easy for people to miss great content," Ranadive said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in