Twitter Starts Spreading the Word About the 2018 U.S. Midterm Election

Election Day countdowns are appearing in users’ timelines

Twitter users in the U.S. began seeing Election Day countdowns in their timelines Twitter

Twitter is doing its part to keep its users in the U.S. informed about the 2018 midterm election Nov. 6.

Starting Thursday, people in the U.S. began seeing Election Day countdowns in their timelines, and clicking on the Get Started button will bring up information from Get to the Polls on where their polling place is and who is on their ballot.

However, the feature’s debut was hardly glitch-free.

Oops ...

Twitter also created the #BeAVoter video campaign, which senior public policy manager Bridget Coyne said in a blog post features “influential young voices” encouraging fellow young people to learn more about candidates who will appear on their ballots and to show up at the polls next Tuesday.

The social network’s official election hashtag-triggered emojis are: #Midterms2018, #BeAVoter, #iVoted, #yoVoté and #ElectionDay.

Coyne also revealed some election-related statistics from Twitter, saying that this has already been the most-tweeted-about U.S. midterm election to date:

  • Since Oct. 1, more than 10 million tweets have been sent about voting and early voting, and 15,000 U.S. users have added “vote” to their display names.
  • Nearly 1,000 election labels have been added to the Twitter profiles of candidates.
  • Verified local broadcasters have used Twitter to livestream 32 midterm debates.
  • The number of people who tweeted about this year’s National Voter Registration Day was double the total of 2016.

Coyne wrote, “Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations surrounding the U.S. elections by reducing the spread of disinformation, strengthening outreach to government stakeholders and streamlining our enforcement processes. We are committed to serving the public conversation about elections on our platform.” David Cohen is editor of Adweek's Social Pro Daily.