Performance Marketing

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

How brands are taking advantage of the trend

By Marty Swant

May 10, 2016

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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