Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement

Twitter teamed up with customer experience management platform Sprinklr on its first-ever #BeautyTwitter report Twitter/Sprinklr

Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million tweets about beauty between July 2019 and July 2020.

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@9Number9 David Cohen is editor of Adweek's Social Pro Daily.