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Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million tweets about beauty between July 2019 and July 2020.
The social network teamed up with customer experience management platform Sprinklr on its first-ever #BeautyTwitter report, which analyzed over 7 million tweets worldwide from the top 400 global accounts of brands and influencers in the field, as well as via the top 25- beauty-related hashtags.