K-pop accounted for a healthy chunk of Twitter’s soundtrack for 2019, as the social network said there were 6.1 billion related tweets during the year, up 15% from the 2018 total.
Twitter head of global K-pop partnerships YeonJeong Kim said in a blog post, “While K-pop gained popularity in South Korea 25 years ago, it is only in recent times through the power of millennial fans worldwide that K-pop-related conversations have gained traction across the world on Twitter.”
Kim pointed out that the Golden Tweet for 2019, or the year’s most-retweeted tweet, was BTS member Jungkook’s video of him dancing to Billie Eilish’s “Bad Guy.”
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