Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Twitter’s first Brand Bowl, a friendly competition among advertisers during the Super Bowl, has its first champions. According to Twitter, 90 percent of all Super Bowl advertisers competed in the inaugural competition. Many of the brands taking home prizes in individual categories leaned on the strength of their television commercials, but the top awards went to companies orchestrating strong Twitter-specific campaigns.