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Twitter analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S.
The social network used both human coding and machine learning to determine the most-used hashtags and map them into cluster themes of conversation, and then removed commonplace topics, such as politics and sports, in order to focus on significant growth areas and contextual shifts in conversation.