Twitter Releases New Ad Platform

Yesterday evening Twitter unveiled the company’s new advertising platform which involves in-stream and in-search promoted tweets, the quality of which are based on replies, retweets, and favoriting. While not exactly a surprising business model, it’s definitely a step in the right direction for the company to begin monetizing their service.

Interestingly enough, the new service sounds extremely similar to Digg’s advertising model under which advertisements which don’t receive many votes from the community are driven off the site. Also of interest is the next phase, in which Twitter “will show promoted posts in a user’s Twitter stream, even if a user did not perform a search and does not follow the advertiser.”