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Performance Marketing

Twitter Rebrands, Modifies Logo

Social network drops text for iconic bird image

Headshot of Charlie Warzel
By Charlie Warzel

June 6, 2012


Behold, the Twitter rebranding. Starting today, there will be no more logo text or the lowercase 't' that users have gotten to know so well. Instead, the social network announced a slight rebrand via blog post, declaring the iconic, ascending bird as the "universally recognizable symbol of Twitter."

Below is part of Twitter's statement:

"Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends.

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Headshot of Charlie Warzel

Charlie Warzel

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