Twitter Promoted Four Content Executives, Established a Content Creation Department

T.J. Adeshola now leads sports in the U.S., while news falls under Nick Sallon


Twitter filled two key content partnership positions by promoting from within.

The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S., will now lead all U.S. sports partnerships.

And general manager of news for live video Nick Sallon will now lead all U.S. news partnerships.

When Twitter unveiled its reorganization in late June from a GM structure to a functional organization, global video partnerships head Todd Swidler and global head of news Peter Greenberger left the company, while former global director of sports content partnerships Laura Froelich was named head of U.S.

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