Twitter Partnership With Fuse Flips Social TV Scenario, Placing Twitter In The Driver's Seat [VIDEO]
We KNEW Twitter was coming for you, TV – and we told you so. And now that day has arrived.
In a new partnership announced today, Twitter is officially, aggressively moving to forever flip the Social TV phenomenon by showing that Twitter can (and should) drive conversation on TV – not the other way around.
Kiss your TVs goodbye.
Citing Twitter’s amazing connection with millennials and its standing of the place “where there world unfolds,” Twitter plans to “reinvent television” by partnering with #Trending10, the first tv program sourced from real-time Twitter conversations.
We’re teaming up with @fusetv
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in