Twitter outlined the steps it is taking to aid in the fight against the opioid crisis in the U.S.
Public policy manager Lauren Culbertson said in a blog post that U.S. government leaders sought Twitter’s help on this front last year, adding that in 2017, 70,237 people in the country died of drug overdoses, with almost 70% of those involving opioids—representing more fatalities than traffic accidents.
Twitter will once again team up with the Drug Enforcement Administration on Take Back Day, a biannual initiative encouraging Americans to bring prescription drugs they are no longer using for treatment to local drop-off sites, in order to prevent that medicine from being misused.
Twitter brought back its hashtag-triggered emoji for #TakeBackDay, and it is working with congressional leaders and DEA officials to raise awareness for the next Take Back Day, which is set for April 27.
Culbertson
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