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Twitter may be one step closer to introducing advertisements on the main feature of the site, the streaming tweet time line. The plan to place promotions in the tweet stream has been in the works for more than a year, and now it looks as if the idea is gaining traction on the sidelines of the Cannes Lions event.
The Financial Times reports that Twitter’s head of revenue, Adam Bain, has been using the Cannes event as a meeting ground to discuss the potential for in-stream advertising with marketers.