REVEALED: 10 Top Brands And Celebrities That Follow A LOT Of People On Twitter [STATS]
Back in the day (circa. 2009) mass-following other users on Twitter was an established and relatively painless way to gain lots of followers yourself. Many folks were strong believers in reciprocal following, and would often follow back (literally) anybody who followed them.
Indeed, this practice was often automated. And once this pattern became well-known, lots of folks used to exploit it.
Still, for large brands and the biggest celebrities, this kind of behaviour is far from necessary.
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