Twitter: More than 60 Percent of Accounts from Outside of U.S.

More than 60 percent of Twitter accounts are from outside of the United States, with available in six languages, Matt Sanford, the lead engineer for Twitter’s international team, posted on the Twitter Blog.

Sanford wrote:

We made available in Spanish in November 2009 and saw an immediate 50 percent boost in sign-ups from Spanish-speaking countries. In the days following the tragic Chilean earthquake, people turned to Twitter to establish much-needed lines of communication. Sign-ups spiked 1,200 percent, and nearly all of those were using Spanish as their language. In Colombia, sign-ups are up 300 percent after politicians like Piedad Córdoba Ruíz began using Twitter as a platform to speak to constituents. Sign-ups in India have increased nearly 100 percent since the beginning of 2010 due in part to politicians like Shashi Tharoor and Bollywood mega-stars Sharukh Khan, Priyanka Chopra, and Abhishek Bachchan. We partnered with Bharti Airtel, India’s largest carrier, to ensure that a large portion of India’s 550 million cell-phone users can send and receive Tweets via SMS at standard rates. We’ve also been partnering with carriers in countries like Indonesia and Haiti to bring Twitter to as many people in as many places as possible.

This is just the tip of the iceberg. Twitter’s real-time information network gets more useful as our users grow more diverse and we’re continually impressed with the results. We continue to work hard to enable new languages and new partnerships around the globe, and we look forward to seeing what happens as we make it easier for the whole world to communicate over Twitter. David Cohen is editor of Adweek's Social Pro Daily.