Social Pro Daily

Twitter Monetizes Exclusive NBA Livestreamed Shows

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the NBA’s original fare for the social network.

By David Cohen

November 15, 2016

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association’s original fare for the social network.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}
You Might Like
This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi

This is a Profile

Why Lexus Turned to Connected TV to Create Mass Awareness

By Roku

This is a Profile

How Publishers Can Turn First-Party Data Into a Strategic Asset

By BlueConic