Twitter Monetizes Exclusive NBA Livestreamed Shows

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the NBA’s original fare for the social network.

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association’s original fare for the social network.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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