Twitter Marketers Get an Event Planner

BumeBox builds social network parties for businesses

There's no shortage of companies claiming to help businesses navigate the world of social networking. But Jon Fahrner, CEO of a new startup called BumeBox, argued that what those businesses really need isn't just another sharing widget—it's a way to hold events and promotional parties on Twitter.

BumeBox, Fahrner said, is a way to move beyond "old social" and take advantage of the new "real-time social" environment. Businesses schedule special promotional events for a specific window of time.

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