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There's no shortage of companies claiming to help businesses navigate the world of social networking. But Jon Fahrner, CEO of a new startup called BumeBox, argued that what those businesses really need isn't just another sharing widget—it's a way to hold events and promotional parties on Twitter.
BumeBox, Fahrner said, is a way to move beyond "old social" and take advantage of the new "real-time social" environment. Businesses schedule special promotional events for a specific window of time.