Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on a study to answer that very question.
The social network and the two IPG Mediabrands units said the results of “Mixing It Up: Diversifying Ad Formats to Achieve More” demonstrated that the use of multiple formats in digital advertising can help brands better tell their stories and boost awareness, brand favorability, research intent and purchase intent.
Research
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in