Twitter Enters the Octagon With SB Nation’s The MMA Hour

The Vox Media show airs live Mondays at 1 p.m. ET

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Vox Media announced Wednesday that weekly live show The MMA Hour from SB Nation will begin livestreaming on Twitter June 26.

Mixed martial arts journalist Ariel Helwani hosts The MMA Hour, which airs live Mondays at 1 p.m. ET and features results, previews of upcoming bouts, breaking news, analysis and interviews.

Livestreams of The MMA Hour will be available to logged-in and logged-out Twitter users via or @MMAfighting, and sponsorship and promotional opportunities will be available to advertisers.

Recent guests on the program include every UFC champion during the past eight years, as well as Conor McGregor, Ronda Rousey, the Diaz brothers, Anderson Silva, Georges St-Pierre, Mike Tyson, “Stone Cold” Steve Austin and CM Punk.




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