Twitter Launches 'First View,' a 24-Hour Takeover Option for Marketers

Will begin selling a Promoted Video for day's top spot


Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new Promoted Video ad product.

The San Francisco-based company says First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. (The feature will be the first ad users see when they pull up their news feed on the Twitter app or website.) Promoted Videos will appear universally in feeds, just like Promoted Trends and Promoted Moments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in