Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly 10 months ago, but now brands can develop pages with pricing and other details commonly seen on e-commerce destinations such as Amazon.

Launch partners include Target, Nike, musical artist Demi Lovato (example below), HBO, The Ellen Show and others. Such brands now seem to have a bigger reason to buy Promoted Tweets to drive sales, since the ad should not only drive consumers to their e-commerce sites but also to Twitter pages that actually let people research items.

On pages for individual items, people can see tweets and retweets from anyone marked by product-oriented hashtags, which should serve as the first organized product-reviews section ever on Twitter.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in