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Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly 10 months ago, but now brands can develop pages with pricing and other details commonly seen on e-commerce destinations such as Amazon.
Launch partners include Target, Nike, musical artist Demi Lovato (example below), HBO, The Ellen Show and others. Such brands now seem to have a bigger reason to buy Promoted Tweets to drive sales, since the ad should not only drive consumers to their e-commerce sites but also to Twitter pages that actually let people research items.
On pages for individual items, people can see tweets and retweets from anyone marked by product-oriented hashtags, which should serve as the first organized product-reviews section ever on Twitter.
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