Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly 10 months ago, but now brands can develop pages with pricing and other details commonly seen on e-commerce destinations such as Amazon.

@Chris_Heine Christopher Heine is a New York-based editor and writer.