Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response


Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly 10 months ago, but now brands can develop pages with pricing and other details commonly seen on e-commerce destinations such as Amazon.

Launch partners include Target, Nike, musical artist Demi Lovato (example below), HBO, The Ellen Show and others. Such brands now seem to have a bigger reason to buy Promoted Tweets to drive sales, since the ad should not only drive consumers to their e-commerce sites but also to Twitter pages that actually let people research items.

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