Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Media buyers reacted positively, but they noted that it’s not a ‘game-changer’

Advertisers will only be charged when their ads are viewed for six seconds, with pixels at 50% in view Twitter

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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