Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Media buyers reacted positively, but they noted that it’s not a ‘game-changer’

Advertisers will only be charged when their ads are viewed for six seconds, with pixels at 50% in view Twitter

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. David Cohen is editor of Adweek's Social Pro Daily.