Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In

The data and analytics company’s recommendation engine is integrated with smart TVs from 14 manufacturers

Samba Interactive TV Samba TV

Television data and analytics company Samba TV entered into a partnership with Twitter to help measure the social network’s effectiveness in driving tune-in. David Cohen is editor of Adweek's Social Pro Daily.