Social Pro Daily

Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In

The data and analytics company’s recommendation engine is integrated with smart TVs from 14 manufacturers

Samba Interactive TV Samba TV

By David Cohen

March 28, 2019

Television data and analytics company Samba TV entered into a partnership with Twitter to help measure the social network’s effectiveness in driving tune-in.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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