Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1.
Hashtag-triggered emoji were created for both the All-Star Game and the MLS Homegrown Game, a showcase of young talent from the league’s youth development system, in which the MLS Homegrown Team will battle Tigres UANL, the reigning Fútbol Mexicano Primera División under-20 champions.
Including the hashtags #MLSHomegrown and #MLSAllStar in tweets will trigger the emojis, and for the MLS Homegrown Game, the MLSHomegrown hashtag will be sewn onto the players’ jerseys and the emoji will be spray-painted onto the field.
The MLS Homegrown Game will be livestreamed exclusively on Twitter via live.twitter.com/mlsenunivision
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in