Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages

Patrón Tequila runs 'Bot-Tender' campaign

Twitter today revealed that it’s giving brands more multimedia features to encourage one-on-one conversations within promoted tweets, including video, interactive images and questions-based bots. Called Direct Message Cards, the feature can involve up to four, custom, call-to-action buttons that send users to direct messages with the brand. Additionally, it can be used in organic tweets.