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Twitter today revealed that it’s giving brands more multimedia features to encourage one-on-one conversations within promoted tweets, including video, interactive images and questions-based bots. Called Direct Message Cards, the feature can involve up to four, custom, call-to-action buttons that send users to direct messages with the brand. Additionally, it can be used in organic tweets.
One of the launch brands, Patrón Tequila, is running promoted tweets in the United States that utilize a “Bot-Tender,” which offers personalized recommendations based on responses to consumer inquiries about entertaining guests, cocktail flavors and emojis.
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