Twitter Is Now Featuring Livestreams Atop Its Timeline in Its iOS, Android Apps

Will this move boost viewership and engagement?

Prime real estate Twitter

Twitter is making a move to increase viewership of and engagement with its livestreams by literally moving them to the top of the timeline in its flagship iOS and Android applications.

The social network announced the move in a tweet, saying, “We’re making it easier to find and watch live broadcasts. Now, when accounts you follow go live, the stream will appear right at the top of your timeline. Catch breaking news, your favorite personalities and can’t-miss sports moments. Rolling out now on iOS and Android.” David Cohen is editor of Adweek's Social Pro Daily.