Twitter Is Introducing a Direct Message Button for Brands to Engage With Users

Update makes branded chatbots better for customer service and sales

Twitter is developing more uses for branded bots within Direct Messaging. Twitter

Twitter is giving brands another way to help users connect with chatbots and other services as part of its continued efforts to be the go-to platform for customer service and sales.

@martyswant Marty Swant is a former technology staff writer for Adweek.