Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network.
The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health—shared attention, shared reality, variety of opinion and receptivity—and it was looking to expand on those and “identify indicators of conversational health that are even more specific to Twitter and its impact.”
After reviewing more than 230 responses via a committee that included representatives from the company’s engineering, product, machine learning, data science, trust and safety, legal and research teams and whittling the total to 50 and then 16, Twitter arrived at a pair of winners.
One group of academics will examine echo chambers and uncivil discourse and develop two sets of metrics focused on how communities form around political discussions and the challenges that these discussions may spur.
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in