Twitter Is Going the Academic Route to Measure Its Public Conversation Health Efforts

Over 230 responses to its March RFP yielded two winning groups

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Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network.

The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health—shared attention, shared reality, variety of opinion and receptivity—and it was looking to expand on those and “identify indicators of conversational health that are even more specific to Twitter and its impact.”

After reviewing more than 230 responses via a committee that included representatives from the company’s engineering, product, machine learning, data science, trust and safety, legal and research teams and whittling the total to 50 and then 16, Twitter arrived at a pair of winners.

One group of academics will examine echo chambers and uncivil discourse and develop two sets of metrics focused on how communities form around political discussions and the challenges that these discussions may spur.




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