Report: Twitter Dramatically Increases Business Leads

Using Twitter and a regularly updated blog increases business leads for small and medium sized businesses. According to an eMarketer report, a sizable community of followers on Twitter in combination with an active blog can double average monthly leads by engaging potential customers and improving the company’s presence on Google.

The report examined small and medium sized businesses, ranging from one to over fifty employees, to determine how effective Twitter is in creating leads. The findings indicate that it is extremely effective: over half of the companies that used Twitter saw double their non-Twitter using counterpart’s lead generation.