Twitter Has Spoken: The Heart Beats The Star

For marketers, this could have a positive effect, as more people could engage with your brand's tweets.

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Despite outcries when Twitter changed its favorite star into a like heart, Twitter says that it has seen an uptick in activity since the switch.

Twitter’s senior vp of product, Kevin Weil, noted at the Open Mobile Summit this week in San Francisco that they’ve seen an increase in like activity in the first week following the decision: 6 percent for existing users, 9 percent for new users.

According to TechCrunch, Weil said that the like action is “easier to understand.”

Weil elaborated:

We put a lot of thought into a change as fundamental as replacing star with heart.



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