Twitter Unveils Agency Playbook for Marketers, Ad Agencies and Social Media Managers

The social network highlights campaign best practices

Twitter introduced its Agency Playbook on Tuesday, billing it as an essential guide to the platform for ad agencies, marketers and social media and community managers.

“Digital advertising is hard,” content marketing coordinator Michelle Lee said in a blog post. “With new targeting tools, lightning-fast trends and constantly changing best practices, it can be overwhelming and challenging to stay on top of the game—especially when you’re managing campaigns for multiple clients.”

The Agency Playbook is divided into several sections containing best practices and information on interest-based targeting tools, specifications for ads and analytics, including input from Twitter’s global business team, brands and agencies.

A look at where Twitter fits into a client’s strategy helps agencies and marketers plan organic and paid content, schedule that content, establish the brand’s conversational voice and break news about that brand via the platform.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in