Twitter Gives Users a New Revenue Stream With Expanded Pre-Roll Ads on Periscope

Brands can reach live audiences easier

Twitter is introducing pre-roll ads to its Periscope livestreaming app, providing brands with a new way to reach Twitter’s audience.

The news, announced today, gives creators and publishers on the platform another way to monetize their live video content through the pre-roll ads program already existing within Twitter’s flagship app. According to Mike Folgner, group project manager for Periscope, the ads will play when users either select or replay content in their timeline or via search. The ads will appear in both regular livestreams and 360-degree video.

“Ads on Periscope content are a new way to use live and on-demand video to reach audiences at the most relevant moments,” he wrote in a blog

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