No Strategy for Twitter Favorites? 5 Ideas
It may not seem natural because of Facebook’s “like” button, but Twitter “favorites” can be for storytelling.
The page on which they are chronicled, after all, is a timeline of sorts, tracking whatever tweets you decide to attach a star. It’s essentially curation, even if often unused. It’s another platform to reach folks — particularly the most curious — and convey information, hopefully all while keeping an experience fluid.
I don’t know anyone who regularly checks a Twitter user’s favorites, of course.
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