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The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. Your level of engagement (mentions, retweets, clicks) is a much better indication of true influence.
Moreover, when you consider that at any one time the actual number of people paying attention to you on Twitter is frighteningly small, then one thing becomes crystal clear: you always need to be on your A game.
I’ll expand. As well as writing about Twitter, I also set-up, manage and consult on Twitter (and Facebook, CPC and email) campaigns for a number of different brands.