Did We Just Witness The First Twitter Commercial?
A smart car company in Argentina claims to have created the very first Twitter-based commercial.
Using ASCII characters and Twitter’s own 140-character restriction, Smart Argentina (@SmartArg) has produced a fun and quirky “commercial” purely in tweet form.
You can watch this commercial yourself by visiting @SmartArg and keying through their tweets using the “J” button to go forward and the “K” button to go backwards. Or, take a look at the video of the commercial embedded below:
The commercial is sort of a digital flip-book, with each tweet recreating a “page” from the book.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in