Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for services. Interestingly, the feature also susses out if the ads persuaded someone to switch phone carriers, something T-Mobile's social team is likely particularly interested in.
To determine how effective an ad is, Conversion Lift splits a marketer's target audience into two groups: people who saw a news feed-style ad and those who didn't.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in