Twitter Courts Direct-Response Advertisers With New Reporting Tools

Early tests show Promoted Tweets lift conversions

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Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for services. Interestingly, the feature also susses out if the ads persuaded someone to switch phone carriers, something T-Mobile's social team is likely particularly interested in.

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