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Yesterday Twitter announced its entrance into the e-commerce business with its new ‘buy’ button, which allows users to make purchases directly through Twitter via a single click.
Twitter’s timing couldn’t have been any better, as a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users.
GlobalWebIndex found that 75 percent of 16-64 year-olds active on Twitter have made an online purchase in the last month, compared to 67 percent of all internet users.