Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter.
Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The Crimes of Grindelwald on NBC’s Today Tuesday morning.
Shortly thereafter, the trailer was exclusively available on Twitter, complete with a special cast introduction, and a “waterfall stream” of real-time reaction tweets appeared alongside the trailer on billboards in Times Square and near Penn Station in New York, in Toronto’s Yonge-Dundas Square and in Shibuya Crossing in Tokyo.
The movie will hit theaters Nov. 16.
Photos by JonCarmichael.com, @photographerjon.