Twitter Brings Interest Targeting to Promoted Tweets, Accounts

Brands can aim ads at users in 350-plus categories

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Twitter’s pitch to advertisers just got a whole lot more interesting. Marketers can now target Promoted Tweets and Promoted Accounts based on users’ interests. For example, a dog food brand can run a Promoted Tweet aimed at users who post about their pet or follow other canine-crazy accounts. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in