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In less than a decade Twitter has allowed top celebrities to quickly build up followings of tens of millions of people on the platform, essentially to do with what they will.
Twitter has proven particularly effective as a way for musicians to build an audience, with seven of the ten most popular profiles on the network belonging to pop stars.
Which is great news for the music studios. Want to push fans to buy your new CD or concert tickets? Simply get your top talent to send out a tweet.
Perhaps, but a new study has suggested that the influence commanded by musical artists on Twitter might not quite be as large as their numbers could suggest.