Twitter Blames Ads Product Issues, Seasonality for Sluggish Q3 Revenue

The social network reported 145 million monetizable daily active users

Problems with revenue products—like Twitter’s mobile application promotion offering—will naturally impact the bottom line, as the social media platform found out during the third quarter of 2019.

The social network today reported Q3 revenue of $824 million during the period, up 9% year over year, but admitted that it “encountered a number of unexpected headwinds” in its ads business.

The company said in its letter to shareholders that it discovered and corrected bugs affecting its legacy mobile application promotion product, which hampered its ability to target ads and share data with its measurement and ads partners.

Twitter added that some of its personalization and data settings were not operating as they were supposed to, and it experienced “greater-than-expected seasonality” in July and August.




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