Twitter Begins Adding Context to Trending Topics

Brief descriptions and representative tweets will appear for select ones

Twitter began adding context to some of its Trending topics last week in order to give its users more clarity on why those topics are being discussed on its platform.

Product trust partner Liz Lee and product manager Frank Oppong wrote in a blog post that the question, “Why is this trending?,” was tweeted more than 500,000 times over the past year.

In the coming weeks, users in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Arab Emirates, the U.K.

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