Why You Should do a Twitter Audit Today


Why You Should do a Twitter Audit Today

When was the last time you conducted a Twitter audit? If the answer is “never” (or not in recent memory), you should consider doing one today.

A Twitter audit takes a good hard look at your current Twitter efforts in order to improve upon them.

The best audits look at at least 3 things:

1. The content you’ve been sharing, and how effective it has been
2. Your audience
3. Your branding

When it comes to your content, you want to look at your timeline and explore the past few weeks of tweets.

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