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Winter is coming … to billboards in New York, Toronto and London Thursday, courtesy of HBO and Twitter.
The final season of Game of Thrones premieres on HBO April 14.
Starting Thursday morning, billboards in those three cities will display never-before-seen character art and hashtag-triggered emojis for the 20 characters in the drama series who still have a chance to wind up sitting atop the Iron Throne.
The billboards will also display tweets from Game of Thrones fans across the globe.