Twitter and Contagious Identified 6 ‘Pillars’ From 5 Years’ Worth of Cannes Entries

The social network and the intelligence provider teamed up on The Participation Playbook

Twitter said nearly one-half of the Grand Prix- and Gold-winning campaigns at last year’s Cannes Lions International Festival of Creativity included the social network, so it teamed up with intelligence provider Contagious to study 1,856 Twitter-centric entries submitted at Cannes between 2014 and 2018.