Twitter and Contagious Identified 6 ‘Pillars’ From 5 Years’ Worth of Cannes Entries

The social network and the intelligence provider teamed up on The Participation Playbook

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Twitter said nearly one-half of the Grand Prix- and Gold-winning campaigns at last year’s Cannes Lions International Festival of Creativity included the social network, so it teamed up with intelligence provider Contagious to study 1,856 Twitter-centric entries submitted at Cannes between 2014 and 2018.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in