Twitter Aims for Women to Make Up One-Half of Its Workforce by 2025

They accounted for 47.1% of new hires in 2019

Twitter released its Inclusion & Diversity Report for March 2020 Wednesday, along with some revised goals.

Vice president of people experience and head of inclusion and diversity Dalana Brand said in a blog post that Twitter’s representation of women, black and Latinx employees all increased in 2019.

Women made up 47.1% of new hires at the social network in 2019, up 1.4 percentage points from 2018.

And 15.7% of new hires in the U.S. were black or Latinx, up 3.4 percentage points from the previous year.

In addition, Brand said one of every three Twitter employees participates in at least one business resource group.

She also set the stage for 2020 and beyond, writing, “We’re on a journey to be the world’s most diverse and inclusive tech company. We used the start of a new decade to lay down a roadmap of what it will take to get there. Our efforts were informed by the appreciation that there is no other company whose product plays the role in the world that ours does. That means the stakes are incredibly high and we don’t have the luxury of time or incrementalism. We have a unique responsibility to be bold, move fast––and get this right.”

Brand said Twitter started with two questions: What would it take to realize this vision? And how long would it take to get there? She then shared some of the company’s updated goals.

Women currently make up 42.5% of Twitter’s total workforce, and the company is committed to at least one-half of its global workforce being made up of women by 2025.

The new targets include 42% representation for women in technical roles and 41% in leadership roles.

In the U.S., Twitter’s goal is to have underrepresented minorities—black, Latinx, Native American, Alaskan, Hawaiian/Pacific Islander or multiracial—account for at least one-quarter of its workforce by 2020. The current portion is 14.8%.

Brand also said Twitter will begin reporting its progress on the workforce representation of military veterans, LGBTQ people and people with disabilities later this year.

She wrote that representation targets have been proven to work at Twitter, adding, “The introduction of workforce representation targets was a catalyst to increased investment, organizational alignment, transparency and accountability. Most important, they helped drive progress: Since workforce representation targets were introduced in 2018, our global representation of women has increased 4.1 percentage points, and in the U.S., representation of Black and Latinx Tweeps has increased by 2.4 percentage points and 1.5 percentage points, respectively. During the same period, Twitter was expanding rapidly, making this growth especially meaningful.”

Brand said that over the next three quarter, Twitter will continue to provide quarterly updates, as well as sharing insights and detailing specific initiatives.

She concluded, “The path forward involves everyone. That’s why we’re doubling down on investments that reach Tweeps around the world. We’re launching an Inclusive hiring program to drive global progress in workforce representation. We’re leveraging the momentum from investments in our global business resource groups to introduce an allyship program with the goal of bringing our BRGs closer to the business and drive belonging. And our supplier inclusion program is expanding its focus to include more communities and regions … We look forward to the ongoing conversation, because we’re all in this together #UntilWeAllBelong.”